For Brands · UGC Portfolio

Real recommendations that feel like a conversation with a friend.

I create high-quality, natural UGC for wellness, beauty, fashion, and lifestyle brands reaching women 40+. My content feels real, trustworthy, and relatable — like a recommendation from a friend further down the road.

As a midlife lifestyle creator with an engaged community of women 40+, I know what matters to her, because I’m living the same season of life. I’m confident on camera and bring a warm, calm presence that shows honestly how your product fits into her real day.

Karen Viesta smiling, in a rust sweater against a brick wall

Karen Viesta

Midlife lifestyle & UGC creator
Founder, Wellegant Woman

3M+
Organic views on two Reels
40+
The audience I create for
5
Content formats

Sample videos

New sample videos are coming to this page soon. In the meantime, email info@wellegantwoman.com and I’ll send examples that fit your brand.

Why my content works

  1. 01Authenticity. Content that feels real, not scripted — it builds trust with a midlife audience that values honesty and simplicity.
  2. 02Relatability. I speak directly to women 40+ about everyday life — wellness routines, personal style, confidence, and what’s next.
  3. 03Clear and engaging. Thoughtful videos that hold attention and explain why something is worth her time.
  4. 04Consistency & quality. Clean visuals, clear messaging, and a calm, elevated presence that fits modern wellness and lifestyle brands.

Content I create

Short-Form Video
Reels, TikTok & paid ads
Short Ad Videos
Clear, warm and to the point
“Why I Use This” Testimonials
Honest, first-person recommendations
Routines & Lifestyle
Your product in her real day
Talking-to-Camera & Voiceover
Clear, confident messaging

Best fit for

Everyday WellnessSkincare & BeautyFashion & StyleTravel & LifestyleHome & Everyday Living

How it works

  1. 01You brief me. Share your product, goals, and any must-say messages.
  2. 02I create. Filmed and edited, ready to run, with revisions as agreed.
  3. 03You publish. Use it on your channels and ads. Usage rights are quoted per project.

Let’s create together

For rates, usage rights and turnaround, email

info@wellegantwoman.com